Understand the key differences between boosting posts and running real Instagram ads, and learn when to use each for better results.
The Difference Between Boosted Posts and Real Instagram Ads
Real ads offer deeper control and better ROI.
Boosted Post:
- Promoted directly from your Instagram feed
- Limited targeting and objectives
- Quick visibility boost, but less strategic
Instagram Ads via Ads Manager:
- Advanced audience targeting (custom, lookalike, interest-based)
- Multiple objectives (traffic, conversions, engagement)
- Detailed analytics and A/B testing options
When to Boost
- To increase reach on a viral or high-performing post
- For brand awareness in a short timeframe
When to Use Real Ads
- For lead generation, product launches, or full-funnel strategies
- When budget, tracking, and conversion matter
Final Tip
Use boosted posts only as part of a larger strategy. For real growth, use Ads Manager.