Learn how to build an effective yet simple sales funnel using Instagram to attract, nurture, and convert followers into clients.
Creating a funnel
A well-structured funnel turns Instagram followers into paying clients — and it doesn’t have to be complicated.
Step 1: Attract With Value
Use Reels, Stories, and Carousels to provide valuable content and grow your visibility. Educate, inspire, or entertain.
Step 2: Capture Leads
Offer something free (like a checklist or free class) in exchange for an email. Use a link in bio tool or Instagram Stories with swipe-up.
Step 3: Nurture With Content
Send follow-up emails and keep delivering valuable posts. This builds trust and moves people closer to buying.
Step 4: Make the Offer
Now invite them to a paid service, consultation, or product with a clear offer and strong CTA.
Bonus
Use Highlights to organize your funnel stages: Value, Freebie, Testimonials, Offer.