Discover the essential metrics that show whether your paid traffic strategy is working — or wasting money.
5 Paid Traffic Metrics Every Business Owner Should Track
Running ads without measuring the right data is like driving blind. These key metrics help you make smart decisions.
1. Cost per Click (CPC)
This tells you how much you’re paying for each click. Lower isn’t always better — quality matters too.
2. Click-Through Rate (CTR)
Shows how relevant your ad is. A higher CTR usually means your message is connecting.
3. Conversion Rate (CVR)
Are clicks turning into sales or leads? That’s what really counts.
4. Return on Ad Spend (ROAS)
This metric shows how much revenue you earn for every dollar spent.
5. Cost per Acquisition (CPA)
Know how much it costs to get a customer — and if it’s profitable.
Tip
Review these weekly. Don’t scale what you can’t measure.