Discover the best automation tools for managing traffic, saving time, and boosting ad performance as a media buyer.
5 Automation Tools Every Traffic Manager Should Be Using
If you’re still doing everything manually in your ad accounts, you’re probably wasting time — and money. Automation tools help streamline your workflow and deliver faster, smarter results.
1. Facebook Ads Rules
Automate actions based on performance (pause underperforming ads, increase budgets on winners).
2. Zapier
Connect your CRM, lead forms, and email marketing with zero code. Save hours every week.
3. Google Ads Scripts
Use scripts to pause keywords, track spend, or generate reports without lifting a finger.
4. Slack + Alerts
Integrate campaign alerts so you’re notified when performance drops or budgets overspend.
5. Notion or Trello
Organize client tasks, campaign assets, and strategy workflows with your team in one place.
Final Note
When used correctly, automation doesn’t replace strategy — it amplifies it.